![Craig Federighi ignited Apple's AI efforts after using Microsoft's Copilot Craig Federighi ignited Apple's AI efforts after using Microsoft's Copilot](https://photos5.appleinsider.com/gallery/59922-122850-000-lede-Craig-Federighi-xl.jpg)
Craig Federighi ignited Apple's AI efforts after using Microsoft's Copilot
2 months ago
Despite years of working to develop AI systems, it wasn't until Christmas 2022 when Craig Federighi played with Copilot that the company truly got behind the idea.
![Man with gray hair, wearing a light shirt, closely inspecting an open laptop illuminated by a soft pink light.](https://photos5.appleinsider.com/gallery/59922-122850-000-lede-Craig-Federighi-xl.jpg)
Apple's Senior Vice President of Software Engineering, Craig Federighi
The conventional wisdom is that Apple is far behind the rest of the technology industry in its use and deployment of AI. That has seemed nonsensical since Apple has had Siri for almost 15 years, and a head of AI since 2018.
However, a new report from the Wall Street Journal claims that despite all these years working on Machine Learning, and despite having ex-Google AI chief John Giannandrea, it could be true that Apple is substantially behind. Reportedly, Giannandrea and his team have struggled to fit in with Apple, and to get AI implemented.
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Read original article![Man with gray hair, wearing a light shirt, closely inspecting an open laptop illuminated by a soft pink light.](https://photos5.appleinsider.com/gallery/59922-122850-000-lede-Craig-Federighi-xl.jpg)
Apple's Senior Vice President of Software Engineering, Craig Federighi
The conventional wisdom is that Apple is far behind the rest of the technology industry in its use and deployment of AI. That has seemed nonsensical since Apple has had Siri for almost 15 years, and a head of AI since 2018.
However, a new report from the Wall Street Journal claims that despite all these years working on Machine Learning, and despite having ex-Google AI chief John Giannandrea, it could be true that Apple is substantially behind. Reportedly, Giannandrea and his team have struggled to fit in with Apple, and to get AI implemented.
Continue Reading on AppleInsider | Discuss on our Forums